The Story Behind
Black Tartan

Black Tartan - Founder Johnny Brooks - Portrait

From Our Founders

Johnny Brooks

Creating BLACK TARTAN was always about doing right by the unsung heroes of our entertainment industry; unique local venues, artists and icons that want to connect deeper, and of course, their incredible fans.

In an industry dominated by billion dollar ticketing platforms, we are a true underdog.

But we have seen what is possible when you do things differently and we intend to create a disruptive movement that positively impacts communities around the world.

Our events will give cities something to look foward to, something to get behind, and an opportunity for local businesses to thrive.

Johnny Brooks / CEO & Co-Founder

Black Tartan - Founder Alan Soutar - Portrait

Alan Soutar

I’ve experienced the events industry from both sides, I’ve been the excited fan that was disappointed and left feeling like a punter.

But I’ve also been the person that fans are paying to see and been lucky enough to learn firsthand what matters most to them.

At BLACK TARTAN we care about the way fans feel before, during AND after the event they’ve been dreaming about going to.

The industry can be better, the experience can be better, and we are not here to muck about.

Alan Soutar / Co-Founder

Like our beloved Tartan, our events are instantly recognisable anywhere in the world, incredibly rich, unique and steeped in that famous Scottish charm.